The North Face: Surfing within City Limits – See For Yourself Cab


Cici, a 25 year old graphic designer from Brazil, thought she was in for an average work day, until she hailed The North Face See For Yourself cab. After hopping in she was given a choice — to go to work or head out on a spontaneous surf adventure at Rockaway. Would you #SeeForYourself?

The North Face See For Yourself cab drove around New York City presenting its passengers with the opportunity to go on with their normal day or drop everything to go on an epic outdoor adventure with The North Face.

When’s the last time you just stopped…and went? Get out there and #SeeForYourself. Create your next adventure @

“Hung Up”
Composers Clarke Nicholas and Cut One

“Now I’m Found”
National Skyline


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